Positive pleasure-oriented goals are much more powerful motivators than negative fear-based ones.
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PowerWeb is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services.
Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.
If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
A domain authority score predicts how likely a website is to rank based on its relevance within a specific industry or topic area. Each website is scored on a scale of 1 to 100, with 100 being the best. This means the higher the domain authority score, the more likely the website is to rank on search engine result pages.
No! PowerWeb will work to redesign your existing website or design an interactive website for your company from scratch.
Every company has different wants and needs from their website design, which means every website will have a different timeline. If you are interested in learning more about what PowerWeb can do for you, call us at +27 11 805 0386, email us at firstname.lastname@example.org, or visit us on the web at www.powerweb.co.za.
When we take on a pay-per-click project, we dedicate ourselves to the continued maintenance and adjustment of the campaign to get the most value. Our PPC experts are not fond of the idea of setting up a campaign and letting it do its own thing; we are constantly tracking and monitoring how the campaign is performing in both the short-term and the long-term.
Each of our campaigns is rigorously evaluated to get the most value for every keyword, landing page, and ad placement to ensure that we are reaching the right audience with the right approach.
Your website is often your potential client’s first impression. We understand the importance of that first impression and guarantee the work that we do. Each website is built from the ground up based on your unique requirements and objectives.
Before we take on a project, we want to understand the project in addition to what you want to achieve with that website. Our approach to building the website will be laid out with timelines and any requirements from you at the start of the campaign to make the design and/or development process as seamless as possible. We meet our deadlines and exceed expectations.
The primary benefit to having an agency manage your website and digital marketing campaigns is experience.
By focusing specifically on digital marketing, agencies have the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of digital marketing.
Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
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